An "ident" is a short video that shows the originator of a piece of content.

Typically it is played at the very front and/or back of a piece; think Netflix's "Tudum" sound with its striking red N that dissolves into strings or 20th Century Fox's pompous fanfare, accompanying an opening night stylisation of their logo. They're short, to-the-point expressions of the senders identity and values and will oftentimes end up as synonymous with their brand.

Considering this, it was no easy task to create an ident for BLAST.TV - But I think we nailed it! Big shout-out to Mark Rix for the collab and our many other colleagues from the BLAST product and creative teams for their inputs.